Publications

Session 2024-25


Faculty Name

Name of journal

Paper Title

ISSN-Journal Details

SCI/SCOPUS/UGC

Dr Vibhuti Tyagi Journal (KIJAHS) Expression of environmrntal awareness in the 21st century 23484349 Peer Reviewed
Dr Vibhuti Tyagi Journal (IJRASHT) Global Impact of COVID-19: Pandemic Preparedness Healthcare Response, and Lessons Learned 3048-975X Peer Reviewed
Dr Vibhuti Tyagi Journal (IJISRR) The Impact of Social Media on Student Learning Behaviours 2996-2404 Peer Reviewed
Ms. Lucky Gupta
Mr. Harsh Mohan Sharma
Journal (IJSRET) Effect of infuential travellers on their audience 2395-566X Peer Reviewed
Ms. Lucky Gupta Journal (YMER) Consumer Behaviour & Marketing Strategies: A comprehensive study & analysis of electric vehicles & Traditional Automobiles 0044-0477 Peer Reviewed
Ms. Vinita Sharma Journal (JMEP) Experimental and Numerical Analysis of Springback of AA1050-Fly Ash Green Composit Produced by Stir Casting Technoques 1059-9405 SCI
Dr. Vinayaka Tripathi Journal (MSR) Pentagone Financial Anlytical Study of Sarva Haryana Gramin Bank 0973-3914 Peer Reviewed

Session 2023-24


Faculty Name

Name of journal

Paper Title

ISSN-Journal Details

SCI/SCOPUS/UGC

Dr Vibhuti Tyagi Academy of Marketing Journal Influence of Human Resource Management practices on employee job satisfaction with special reference to SME's 1528-2678 ABDC B Category Journal
Dr Vibhuti Tyagi Empirical Economics Letters Impact of work itself, salary and security and employee motivation 1681 8997 ABDC -C category Journal
Dr Vibhuti Tyagi Empirical Economics Letters Impact of Extrinsic and Intrinsic factors of the motivation level of Hospital employees with special reference to NCR 1681 8997 ABDC -C category Journal
Dr. Shivani Tyagi
Dr. Shikha Mittal
SAARANSH-RKG Journal of Management Digital Marketing-Challenges ,solutions and Problems in Today's Competitive Era 0975-4601 Peer Review Journal
Dr. Shivani Tyagi
Dr. Shikha Mittal
Samdarshi CSR on Brand Equity with special reference to Indian Companies 2581-3986 UGC -CARE INDEXED/Peer Review Journal
Dr. Shivani Tyagi Rivista Italiana di Filosofia Analitica Junior Analysing effect of Digital Marketing on the expansion of Reatil sector 2037-4445 Peer Review Journal/WOS
Dr. Shivani Tyagi Journal of Informatics Education & Research Concumer Behaviour Analysis in retail :Implication for marketing strategies 1526-4726 ABDC Journal
Dr. Shikha Mittal Journal of IPEM Identifying the online shopping style of young consumers with special referenc eto Delhi/NCR 2349-5162 Peer Review Journal
Mr. Akshay Kumar Journal of Emerging Technologies and Innovative Research ChatGPT'S impact on small Finance Banks in India for their Social Media Marketing and Community 2349-5162 Scopus indexed
Ms. Lucky Gupta International journal of Scientific Research in Engineeing & Management An effective study on "How can packaging affect consumer choices as an effective Marketing tool,"In context of Ghaziabad,(U.P) 2582-3930 Peer Review Journal
Ms. Lucky Gupta Journal of Emerging Technologies and Innovative Research ChatGPT'S impact on small Finance Banks in India for their Social Media Marketing and Community 2197-5523 Peer Review Journal
Ms. Lucky Gupta Journal of Namibian Studies Role of Information &Communication Technology in Realizing Sustainable Education 2197-5523 Peer Review Journal
Ms. Lucky Gupta International journal of intelligent systems & Applications in Engineering Machine learning & AI Iin marketing -connectng comuting power to human insights 2147-6799 Peer Review Journal
Ms. Lucky Gupta International journal of intelligent systems & Applications in Engineering The Intelligent Technical Influence in Chat Generative Pre -Trained among students for Modern Learning Trait 2147-6799 Peer Review Journal

Session 2022-23


Faculty Name

Name of journal

Paper Title

ISSN-Journal Details

SCI/SCOPUS/UGC

Dr Vibhuti Tyagi Journal of pharmaceutical Negative Results Relationship Marketing and customer Satisfaction ;An Empirical Study [ISSN: Print -0976-9234, Online - 2229-7723] Scopus
Dr Vibhuti Tyagi European Chemical Bulletin (Special Issue 4) "Mental stress of collge students in the context of suitable industry in hand -An alaytical study " DOI-10.31838/ECB/2023.12si4.066 Scopus
Dr Vibhuti Tyagi IEEExploree 3rd International Confrence on advance computing "Industrial -Organizational Neuroscience and the Rise of Big Data" DOI-10.1109/IC AICTE S7410.2023.1018272 Scopus
Dr. Manjusha Goel IJARESM "Green Finance helps in sustainability Myth or Fact" Volume 11,Issue 6,ISSN :2455-6211 UGC Care
Dr. Manjusha Goel IEEExploree 3rd International Confrence on advance computing Detailed investcation on Blockchain Smart Contracts Application and its Usefulness DOI-10.1109/ICIDCA56705.2023.10099575 Scopus
Dr. Shikha Mittal Computer Integrated Manufacturing Systems "Soft computing deployment under Inventory Control" ISSN-1006-5911 Scopus
Dr. Shivani Tyagi IJFANS "Digital Marketing -Challenges,Solution and Problems in today competitive Era-A study" ISSN Print:2319/EISSIN-2320-17876 UGC Care
Mr. Akshay Kumar The British Journal of Administrative Mangement Risk Perception and Consumer Purchase Behaviour with special reference to E-Shopping -An empirical Evidence from India ISSN 1746-1278 ABDC (C Category Journal)
Mr. Deepak Tomar Empirical Economics Letters.22 "Consumer Attitude towards counerfiit product :An extension of theory of planned behaviour" ISSN 1681-8997/http;//doi.org/10.5281/zenodo.7749039 ABDC (C Category Journal)
Mr. Deepak Tomar Jornal of Novel Research & Development "Perception & attitude of today adolscence generation towards Social Entrepreneurship" ISSN:2456-4184 Peer Reviewed Journal

Session 2021-22


Faculty Name

Name of journal

Paper Title

ISSN-Journal Details

SCI/SCOPUS/UGC

Dr. Vibhuti Tyagi

Transnational Marketing Journal, London, UK

Employee Motivation: An Indian Perspective

ISSN: 2041-4692 9(3), pp. 597 –. doi: 10.33182/tmj.v9i3.1318.

Scopus

Ashish Kumar Singh,
Dr. Prayas Sharma,
Ntesh

Journal of Reliability and Statistical Studies

Knowledge and Awareness of Covid-19 in Uttar Pradesh : An Exploratory Data Analysis

ISSN: 2229-5666Vol. 15, Issue 2 (2022) (Online Version)ISSN: 0974-8024 (Print Version)

SCIE, WOS, SCOPUS

Dr. Ashish Kumar Singh

MDPI, Research paper, This research was partially funded by FONDECYT grant number 1200525 (V.L.) from the National Agency for Research and Development (ANID) of the Chilean government under the Ministry of Science, Technology, Knowledge, and Innovation.

Modern Multivariate Statistical Methods for Evaluating the Impact of WhatsApp on Academic Performance: Methodology and Case Study in India

2076-3417

SCIE, WOS, SCOPUS, IF-2.7,Q2,MDPI, Research paper

Dr. Ashish Kumar Singh

Journal of Modelling in Management

A study of Indian Gen X and Millennials consumers’ intention to use FinTech payment services during COVID-19 pandemic

1746-5664, DOI 10.1108/JM2-02-2022-0059"

© Emerald Publishing Limited

Dr. Manjusha Goel

International Journal of Scientific Engineering and Research (IJSER)

A Study of Impact of Russia - Ukraine War on the Indian Economy

ISSN (Online): 2347-3878 Volume 10 Issue 5, May 2022, Impact Factor : 7.741

UGC

Mr. Harsh Mohan Sharma

International Journal of Advance and innovation research

A Study of brand salience of private label brands in apparel retail segment

ISSN 2394 - 7780Volume 9, Issue-2 (IX), April - June 22

Peer-reviewed

Dr. Shivani Tyagi

International journal of Food and nutritional Sciences

Digital Marketing- challenges, solutions and problem in today’s competitive era-A study

ISSN 2319-1775 e-ISSN2320-7876, Vol.11,S Iss1,2022

Scopus

Dr. Shivani Tyagi

International journal of analytical and experimental model analysis

The study analysis on effectiveness of online advertising on consumer behavior in modern age in India

ISSN-0886-9367 Vol XIV-ISSUE –VII-JULY 2022

UGC-CARE Group 'II'

Dr. Shikha Mittal

International Journal of Health Science

An examination of buyer perspectives and attitudes in relation to online shopping

ISSN No. - 2550-696X, 6(S2) 2022https://doi.org/10.53730/ijhs.v6nS2.6959

Scopus

Dr. Shikha Mittal

International Journal of Scientific Research in Engineering and Management

Literature Review on Soft Computing Based Optimization Models

DOI: 10.55041/IJSREM11697Volume 06, Issue 02 February 2022 ISSN: 2582-3930

UGC-CARE

Mr. Akshay Kumar

World Journal of management & Economics

Evaluation of attributes related to paradigm shift in business & Management in current scenario - A dimension reduction approach

Volume 15, Issue 6, ISSN 1819-8643

ABDC C CATEGORY

Dr. Manjusha Goel

International Journal of Engineering Applied Sciences and Technology

Impact of digitalisation on employability of faculties in education sector in india during 20-21

ISSN No. 2455-2143, Vol. 6, Issue 7, ISSN No. 2455-2143, Pages 187-193, Published Online November 2021

Online Peer Review


Session 2020-21


Faculty Name

Name of Journal

Paper Title

ISSN - Journal Details

SCI/SCOPUS/UGC

Ashish KumarSingh,
Sunil Atulkar

Journal of Retail & Distribution Management

Role of psychological and technological attributes on customer conversion to use food ordering apps

ISSN: 0959-0552 Impact factor 2.93, H SCORE-73. DOI 10.1108/IJRDM-09-2020-0349 ABDC-A Category

Scopus index, Publishing with Emerald Publishing Limited, ABDC- A Category, SSCI listed journal.

DR. Ashish Kumar Singh

Journal of Public Affairs

COVID-19: Assessment of Knowledge and Awareness in Indian Society

ISSN: 14791854,DOI; https://doi.org/10.1002/pa.2354Vol-20,issue4,ABDC- B Category (2020)

Scopus (Elsevier) index, Web of Science (Clarivate Analytics), Social Science Premium Collection (Pro-Quest), Emerging Sources Citation Index (Clarivate Analytics), Published with Wiley Publications, .

DR. Ashish Kumar Singh

Journal of Public Affairs

Correlation between weather and COVID-19 pandemic in India: An Empirical Investigation

ISSN: 14791854, Vol-20,issue4

Scopus (Elsevier) index, Web of Science (Clarivate Analytics), Social Science Premium Collection (Pro-Quest), Emerging Sources Citation Index (Clarivate Analytics), Published with Wiley Publications, ABDC- B Category (2020). DOI; https://doi.org/10.1002/pa.2222

DR. Ashish Kumar Singh

International Journal of Business Excellence

Repurchase behaviour and positive word of mouth. Role of hedonic shopping motives

ISSN: 1756-0047

Scopus (Elsevier) index, Publishing with Inderscience publishers, ABDC- C Category.

Dr. Manjusha Goel

IOSR Journals

An analysis of Financial derivative (F & O) with special reference to Axis bank and Canara bank.

E-ISSN: 2321-5933

peer-reviewed


Session 2019-20


Faculty Name

Name of Journal

Paper Title

ISSN- Journal Details

SCI/SCOPUS/UGC

Dr. Manjusha Goel

 

In IJEAS&T

Impact of Covid-19 on banking institutions AND indian economy in 1st quarter 2020

Issn: 2455-2143

peer-reviewed

Ashish Kumar Singh,
Dr. Prayas Sharma,

 

Journal of Public Affairs

COVID-19: Assessment of Knowledge and Awareness in Indian Society"

ISSN: 14791854,ABDC- B Category (2020). DOI; https://doi.org/10.1002/pa.2354

Scopus (Elsevier) index, Web of Science (Clarivate Analytics), Social Science Premium Collection (Pro-Quest), Emerging Sources Citation Index (Clarivate Analytics), Published with Wiley Publications,

Ashish Kumar Singh,
Dr. Prayas Sharma,

 

Journal of Public Affairs

Correlation between weather and COVID-19 pandemic in India: An Empirical Investigation"

ISSN: 14791854 ABDC- B Category (2020). DOI; https://doi.org/10.1002/pa.2222

Scopus (Elsevier) index, Web of Science (Clarivate Analytics), Social Science Premium Collection (Pro-Quest), Emerging Sources Citation Index (Clarivate Analytics), Published with Wiley Publications,


Books/ Chapter Published


Faculty Name

Name of Publisher

Title of the book/Chapters published

Year of publication

ISBN No.

Dr. Vibhuti Tyagi

 

Book Rivers

 

Dynamic Behaviour and enterpreneurship unlocking Collaborative strategies and Innovation

2024-25

978-93-6884-402-0

Dr. Manjusha Goel

 

RG International Publication

 

Introduction to Management Accounting

2024-25

978-93-48151-96-4

Ms. Vinita Sharma

 

Scientific International Publishing House

 

Advanced composit materials

2024-25

978-93-6674-122-2

Ms. Lucky Gupta

 

CHYREN Publications

 

Artificial Intelligence- Concept, Techniques, and Applications

2024-25

978-93-49686-31-1

Ms. Lucky Gupta

 

CHYREN Publications

 

Next Gen Digital Marketing transformative Intelligence for Immersive Business World

2024-25

978-93-48530-02-8

Dr. Vibhuti Tyagi

 

IGI Global

 

Artifical Intelligence (AI) and the future of employee Hiring in Industry 4.0

2024-25

9798369386798

Dr. Vibhuti Tyagi

 

Springer

 

Transformative education for Sustainability - A global perspective

2024-25

2520-8780

Dr. Shikha Mittal

 

IGI Global

 

Application of Machine Learning(Ml) and Artificial Ontelligence(AI in Marketing

2024-25

--

Dr. Shikha Mittal

 

IGI Global

 

Application of AIoT in Smart Retailing and Consumer Insights

2024-25

9798369385470

Dr. Shikha Mittal

 

CRC Press

 

Overview of Industry 5.0 and its impact on HR in CRC process

2024-25

9781032677040

Ms. Nishi Pathak
Ms. Lucky Gupta

 

Emerald Publication

 

Interplay between Global Tourism & Global Climate Change : Recent Trade

2024-25

978-1-83608-668-0

Ms. Nishi Pathak
Ms. Lucky Gupta

 

Eureka Publication

 

Exploring Crowd Funding -Another fish in the Fintech Sea

2024-25

--

Dr Arjita Singh

 

Emerald Publication

 

Green HRM: Redesigning work and Green Job Structure for orgabizational sustainability

2024-25

978-1-83797-424-5

Dr Arjita Singh

 

Emerald Publication

 

Sustainable Organization : Driven Green Practices through Emotional Intelligence

2024-25

978-1-83708-809-6

Ms. Lucky Gupta
Mr. Deepak Tomar

 

CHYREN Publication

 

Leadership and Motivation

2024-25

978-93-49076-45-7

Ms. Lucky Gupta,
Mr. Deepak Tomar

 

IOT Academy Publisher

 

AI-The influence of social media marketing on brand awareness

2024-25

978-93-93622-75-4

Mr. Manish Kumar Rai

 

CHYREN Publication

 

Green Bond for sustainable development: a comprative analysis between India , Russia and China

2024-25

978-93-49686-22-9

Dr. Ashish Kumar Singh

 

International Book Taylor & Francis

 

New Marketing Perspective in Post Covid Era with the application of Business Intelligence

2021

ISBN : 9781032027296

Dr. Ashish Kumar Singh

International Book Publishing with IGI Global Publishing Limited. DOI: 10.4018/978-1-7998-8497-2

 

Modelling student employability on academic basis: A Supervised Machine Learning approach with R

2022

ISBN13: 9781799884972

Dr. Shikha Mittal

Universal Publication House

Trending change of edible oil industry: with special reference to India

2022

ISBN: 978-81-952125-5-2

 

Ms. Monika Nagar Book Chapter "Role of Governance and leadership in Sustainable Development" 2022 ISBN:978-93-92591-92-1
Mr. Akshay Kumar Iterative International Publisher Evolution of Artificial Intelligence research in HRM 2022 ISBN -978-1-68576-417-3
Dr. Shikha Mittal & Mr Deepak Nexgen Publication Impact of Artificial Intelligence on Digital Marketing due to Technological Advancements 2022 ISBN-978-81-96185
Dr. Shikha Mittal Thakur Publication "Customer Relationship Management" 01-11-2022 ISBN - 978-93-5480-648-3
Dr. Shikha Mittal Thakur Publication "Service Marketing" 01-11-2022 ISBN - 978-93-5480-647-6
Dr Vibhuti Tyagi Scientific International Publishing House "Human Resource Mangement" 01-01-2023 ISBN 978-93-5625-410-7
Dr. Richa Shukla Thakur Publication "Retail Management" 01-02-2023 ISBN - 9357550712
Dr. Shikha Mittal Thakur Publication "Digital Marketing" 01-02-2023 ISBN : 978-93-5755-077-2